“Refund Of Success”
The “you’ll get a full refund after you give us your success story…” strategy tells your prospects that all they have to do is put down a fully refundable deposit to secure and receive your product. Once they reach their desired benefits with your product and give you their success story, you’ll give them their money back. So, the product isn’t really costing them anything. You’ll still make good because it’s an incredible offer and many people won’t take the time to write their success story or they’ll forget about doing it.