“Hard To Value”

The “it’s hard to price this product because it’s so valuable…” strategy tells your prospects that your product is worth a lot, either in terms of making money or the benefits it provides. You could compare the value of it to things or people in their life and environment so they can have a clear picture of what you’re saying, like: what is your (car, house, friend, pet, local fire department, etc.) worth to you? They will assume it’s hard to put a price tag on anything and it will be easier for them to accept your final asking price.