“Try It”
The “you don’t even have to buy my product now, just try it for $1 down and I’ll bill you in thirty days for the rest…” strategy tells your prospects they can get the benefits of your product without investing a lot of money up front. You can even tell them if they don’t like your product, you’ll even refund the $1. It will remove all their risk and get them to commit to purchasing your product. If they fall in love with it, I’m sure they won’t return it.